The topic of Facebook advertising came up at a recent Brimbank Business Association brunch. There seemed to be some confusion on the best way to set up campaigns and select a target audience.
I suggested rather than trying to guess who your audience is, go for the lowest hanging fruit. Use an audience you already know are interested in you. Use your existing contact list.
You can upload this list into Facebook as a custom audience and advertise to them. And while you’re at it, you should setup retargeting pixels on your website and target ads to people who have gone there too. Do the same with Google adwords.
Then, starting with a small advertising spend, begin test ads to people you know are potentially interested in your products or services.
I also suggested other strategies like boosting popular posts and blog articles, advertising on your business and brand names, and cloning existing Facebook audiences to create new “lookalike” audiences.
Now none of these strategies are new, however it was an eye opener for those at the table.
Then the question came up, “Do you do this for people?”.
“Well I can”, I replied, “But the costs a lot”.
“However if there is enough interest, I could run a workshop”.
The idea was well accepted and after further discussion, I was tasked with compiling a list of potentially interested people.
So I’ll looking at running a workshop sometime in July or August. There is also the option for online training or a mixture of both if the interest is there.
The proposed topics to be covered will include:
- Basic advertising strategies and ad formats
- Setting up Facebook and Google ad accounts
- Installing retargeting pixels for Facebook and Google
- Creating custom audiences from your existing customer lists
- Building a basic branding campaign
- Content boosting
- and more.