Moving content from one website to another isn’t simply a matter of cutting and pasting from one site to another. There are important considerations to be made when moving a web page if you wish to retain the links earned by the original page and avoid duplicate content penalties from search engines.
Key Points
- Need to avoid duplicate content penalty.
- Using WordPress gives you an advantage when moving a web page.
- You should have an SEO plugin.
- Copy and paste content, including publish date from old site to new.
- Redirect the old post to the new post
- On the old post set the new post as being the Canonical version
- Make the old post “no index”, remove from site map
Transcript
Gidday, it’s your very own internet guru, John Parnell Pierce, here with today’s web development update. Now you may have some website content that you wish to move to a new site. For example I am currently shutting down one of my sites and need to move some of the better articles on to another one. So there are some few steps that you need to follow so you don’t incur any penalties from Google for duplicate content. I can show you how to do this now by using the wordpress content management system.
Now we are looking here a page from our website “Seo Losers”. Seo Losers has been around from a very long time, since February 2006 anyway. Frankly I’m over the site, I don’t need it anymore and it doesn’t do what it’s meant to do. So what I am doing is I’m moving content from this site to my Internet Guru website. I am only moving the pages that have anything that I consider worthwhile. I am not going to move any short or low value articles. The advantage here is that Seo Losers will set up on wordpres,s so I can use a feature software wordpress to make it a bit easier.
The first thing, which is really important, is that we have got Yoast WordPress Seo installed, because this helps us to set various configurations to reduce the potential penalties from having duplicate content on one blog and another blog.
So, the first step then is I need to go into Internet Guru blog and I need to add a new post. Now I’m going to go to Seo Losers and I’ve got this post here called, When Tell Friend Tells Bad, Number Two and I’m going to move this over.
So, the first thing we do is grab the heading, copy that, paste that in, and then were going to grab the body of the post, copy that and paste that in. The other one is that this post is actually from 2006 so we should set the published date of the new copy over the same date, so we got July 14, 2006 and at 1:15, so we will change this to July 14, 2006.
So we’ve set the published date. I want the publisher to be me so I am going to go down here and click the author as John Parnell Pierce and we will call this anti-spam and create an anti-spam category, to add a new category and the item’s now attached to anti-spam.
Now we are going to select the Publish and this will now publish this page into Internet Guru, and so we click on view post and we will now see that this is now in the Internet Guru blog.
However there is one more step, and this is we need to go now into the old post, to the original post, and set the configuration so that any visiting search engine now goes to new location and it understands that the new location the is canonical, that is the default original version of the article. So what I’ll do is I’m just going to get the link location by right clicking view post then link location. I’m then going to go into the original post, and this is where Yoast’s Seo gets in handy, because we can go down and we if we select Advanced, we can do number of things. First we’ll set it to no index, so that the original post is no longer indexed by search engines, and we will remove it from site map and we will set the Canonical URL to the Internet Guru version and we will also do a redirect to Internet Guru. This should give internet search engines information to know that the new version on the Internet Guru site is now the correct version of the site, then finally once it’s removed from Seo Losers from the internet, it will still go to the new version of the page.
Once this is done I can then later on check Google Webmaster Console to see whether the new version of the page has been indexed onto the correct site, and once it has been, I can remove it from the old location and never to be seen again.
So we will update that [Press the Update button]. Now it is updated and the final step is to check what we have done actually works. If I click on the View Post from Seo Losers, it should actually take us into the Internet Guru version of that post.
And that is how I move a blog post from one site to another site.
Thank you.